L’Oreal is looking to fill a new position – Social Media Guest Editor – and the winner of its first-ever Editor-in-Gloss contest will land the job. One lucky social media maven will win the opportunity to join the L’Oreal Paris team as a curator and creator of content for the brand’s digital and social platforms in 2016.

The contest begins today and runs through October 30th, 2015. The winner will be announced in December. In addition to the social media exposure, the winner will receive mentorship from experienced leaders in the industry, travel to and from special events, and a cash prize of $2,500.

Malena Higuera sr. vice president of marketing, L’Oreal Paris, said, “Staying ahead of the digital curve and moving at the speed of culture is integral to everything we do…we’re excited to bring a socially-savvy digital enthusiast into our L’Oreal Paris family to collaborate with…This opportunity will be as a significant learning experience for us, as much as it is for our winner. “

The Promotional Tour

L’Oreal Paris is partnering with RECESS, the world’s only college music and ideas festival, to promote the contest. The brand will host discussions on campuses across the country focused on careers in digital and social media. 

As part of the RECESS tour, L’Oreal Paris will sponsor “Get the Gloss: How to Kickstart Your Career in Digital & Social Media” panel discussions at top universities across the country. Attendees will have the opportunity to meet and hear from a panel of experts on the pulse of trends and technology including: founder of Career Sushi, Shara Senderoff, all-star video bloggers, Katy Bellotte and Claudia Sulewski, and members of the L’Oreal Paris USA Integrated Marketing and Communications team.  Discussions will cover relevant topics like standing out in the online world, career planning with a purpose, and the many different roles in the digital and social media space.

The Product Tie-In – Nutri-Gloss

The brand is also tying in promotions to its latest launch – L’Oreal Paris Advanced Haircare Nutri-Gloss.The Nutri-Gloss system of shampoo, conditioner and glossing mist with Glyco-Silk acts like a glossing treatment with every use – and its hot pink bottle (shown above) is sure to attract attention.